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3 Simple Steps to Boost Your LinkedIn Profile

3 Simple Steps to Boost Your LinkedIn Profile

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Julian Parker

In today’s socially charged world, the majority of hiring companies rely on social media (mainly LinkedIn!) to find their next superstar employee.

So, what does this mean for you, the job seeker?

In today’s socially charged world, the majority of hiring companies rely on social media (mainly LinkedIn!) to find their next superstar employee.

So, what does this mean for you, the job seeker?

It means that if you have neglected your LinkedIn profile, you’re mostly likely missing out on some of the best opportunities out there!

We’ve written this blog to help you create a LinkedIn profile that will help you attract your next job opportunity.

                                                 

                                                        

 

Step 1: Create a killer headline that gets you noticed

Your headline is one of the most important parts of your profile….

Think about it, Recruitment Consultants and Talent Managers have to go through hundreds of search results every day and you need to capture their attention and give them a reason to click through onto your profile.

 

                                          

 

Creating a high impact headline will help you attract the right kind of attention and increase your profile views.

Your headline is your first opportunity to make an impression. Make it happen.

When writing your headline, remember to include industry terms relevant to you (and the job you want!) as this will make your profile more searchable and easier to find.

 

Step 2: Set the profile picture

Although this particular subject has been covered extensively, there are still some people getting it wrong. Be sure you’re not one of them…

 

                                        

 

When taking a photo for your LinkedIn profile, you need to consider who your target market is. Depending on who you are trying to reach out to, you may opt for an ultra-professional look or something a little more casual (but of course still good-mannered)

Once you’ve decided the appropriate style, it’s time to take the photo. We suggest getting a headshot rather than a full bodied shot because it will be easier for people to see your face.

Why is this important? Studies have shown that humans find it easier to remember a face above names, job titles etc.

Want to be remembered for future opportunities? Get a headshot.

 

Step 3: Create a summary that does the work for you

Get this right and you will see an influx of profile views and more importantly invitations from potential Employers and Recruitment Consultants.

Here’s our top tips:

  • Make sure you don’t come across robotic. Keep it personal!
  • Be approachable. Add your contact details to the bottom of your summary
  • Give your profile some life by adding different forms of media (videos, designs, presentations, documents etc)

Resist the temptation of copying and pasting your CV profile summary. Instead, focus on how you can add value to a business. You can convey this message by highlighting some of your key achievements.

 

 

Before we go, here’s a checklist of what Recruiters look for in a LinkedIn profile:

  • A high impact headline
  • A relevant and appropriate photograph
  • A well thought out and detailed summary
  • Key words related to the job they are working on. For example listing software names, this will make you easier to find
  • Statistics – give us hard numbers to back up your achievements
  • Solid, in depth recommendations from executives

 

We hope these pointers have helped you shape a killer LinkedIn profile that that will help you get your next job.

If you want more advice such as market movements, salary bench marking or interview advice – Get in touch with us today!